The corner of 18th and Sanchez was once home to an Internet café where customers plugged in and zoned out, or grabbed a cup of joe and hurried off. But when Jesse Jacobs took over, he one-eightied the coffee shop into a tea lounge, replacing jolts of energy with quiet pauses. “It was a statement about slowing down,” he says. “It was a testament to changing times.”
Amongst the pillowed benches and billowy interior, Samovar invites customers to steep, sniff and savor—actions which, Jacobs says, require patience but can bring about great calm. This pace, however, didn’t initially jibe with the community. “People were completely resistant to the idea,” he says. And while searching for a loan—Jacobs says he applied at 72 banks—for one reason or another, everyone turned him down.
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