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Edible Institute 2011

Edible Institute is sponsored by:



Edible Communities presents Edible Institute — a weekend of talks, presentations, workshops, and local food & wine tastings — by some of the local food movement’s most influential thinkers, writers, and producers. January 29-30, Hotel Mar Monte, Santa Barbara, CA.




EDIBLE INSTITUTE DAY ONE: Saturday, January 29, 2011


7:30 - 8:30 a.m.                      Continental Breakfast

8:30 - 8:45 a.m.                      Welcome: Tracey Ryder & Carole Topalian

8:45 - 9:45 a.m.                      KEYNOTE: Joan Gussow

Dr. Joan Dye Gussow is a serious food producer, a writer, and officially a retiree from Teachers College, Columbia University where she is Mary Swartz Rose Professor Emerita, former chair of the Nutrition Education Program, and where she still teaches her course on nutritional ecology every fall.

She has served on and chaired the boards of many organizations, but currently serves only on the boards of Just Food, the Sustainability Fund, and the Frontera Farmer Foundation, as well as on the Board of Trustees of her Hudson River village. She has previously served two terms on the Food and Nutrition Board of the National Academy of Sciences, and single terms on the FDA's Food Advisory Committee, and the National Organic Standards Board.

9:45 a.m. Featured panels begin:

The Future of Food Writing, Recipes and Cookbooks. > Molly Watson moderator.

Molly Watson is a writer and recipe developer, teacher and speaker. She is the guide to Local Foods for About.com. Her work has appeared in numerous other places, including Sunset magazine (where she was the staff food writer from 2005 to 2008), the New York Times, Edible San Francisco, and the San Francisco Chronicle.

Molly O'Neill: Former food columnist for the New York Times Magazine and the host of the PBS series Great Food. Author of four cookbooks, including One Big Table.

Russ Parsons: Food editor and columnist Los Angeles Times, author of How to Read a French Fry: And Other Stories of Intriguing Kitchen Science, and How to Pick a Peach: The Search for Flavor from Farm to Table.

Dianne Jacob: Dianne Jacob is the author of Will Write for Food: The Complete Guide to Writing Cookbooks, Blogs, Reviews, Memoir, and More. Previously a newspaper, magazine, and publishing company editor-in-chief, Dianne has been self employed since 1996 as a writing coach, author, and freelance editor.

Terry Walters: Terry Walters is the author of CLEAN FOOD and CLEAN START, serves on the Board of Directors for Urban Oaks Organic Farm, one of the largest urban organic farms in the country, and trained at The Institute of Integrative Nutrition.


Will Urban Ag Change the Way We Eat? > Deborah Kane moderator.

Deborah Kane is Ecotrust's Vice President of Food & Farms. Kane's ongoing Food & Farms projects include expanding market opportunities for regionally produced food, participating in policy advocacy regarding school food, providing technical assistance and coordination to regional farm to school initiatives and creation of consumer campaigns designed to encourage healthy eating. Kane is also publisher of Edible Portland, a quarterly magazine designed to feature the bounty of local products and foster increased understanding of regional food systems.

Annie Novak: Founder and director of Growing Chefs, field-to-fork food
education program; the children gardening program coordinator for
the New York Botanical Gardens, and co-founder and farmer of Eagle
Street Rooftop Farm in Greenpoint. Annie has worked with the CENYC
Greenmarket, Slow Food, and Just Food advocating and growing urban
agriculture throughout NYC.  Her work in agriculture has been featured
in New York Magazine, Edible Brooklyn and the Martha Stewart Show
among other press.

David Cleveland: Professor, Environmental Studies Program University
of California Santa Barbara. Recent work: Tradeoffs between
Agriculture, Open Space, and Urbanization. The
value of land: Agriculture, food and urbanization in the Goleta
Valley, California.

Ashley Atkinson: Director of Project Development and Urban Agriculture
- Greening of Detroit Ashley Atkinson gardens with passion and is
growing a new economy in her community that could change the way
Detroit uses its open spaces. As the Director of Project Development
and Urban Agriculture for the Greening of Detroit, Atkinson is
developing Detroit's premier market farm from a 30-acre city park
filled with sewer pipes; all on a budget of $40 per week.


Journalists Talk Strategies for Writing About Industrial Agriculture. > Jane Black moderator.

Jane Black is a food writer who covers food politics, trends and sustainability issues. Her  reporting examines how politics, culture and business affect what ends up on our plates – and how that is dramatically changing. Jane was, until recently, a staff writer at the Washington Post. She now writes for the Post, as well as the New York Times, Food & Wine magazine and others. She also has a regular podcast on Edible Radio, Smart Food.

Philip Brasher: Correspondent for The Des Moines Register, focusing on
agriculture, food, energy and climate issues.

Barry Estabrook: Former contributing editor at Gourmet magazine. He
now serves on the advisory board of Gastronomica, The Journal of Food
and Culture, and writes for the the New York Times, the Washington
Post, The Atlantic.com, and Saveur.

Bryan Walsh: Time magazine energy and climate writer.


Activists and Advocacy: SOLE Food's Message for Change. > Tom Philpott moderator.

Grist food editor Tom Philpott farms and cooks at Maverick Farms, a sustainable-agriculture nonprofit and small farm in the Blue Ridge Mountains of North Carolina.

Ralph Loglisci: Project Director for the Johns Hopkins Healthy Monday
Project. Before joining the Center for a Livable Future, Ralph served
as the Communications Director for the Johns Hopkins Berman Institute
of Bioethics. However, it was his work as the Communications Director
for the Pew Commission on Industrial Farm Animal Production that Ralph
became aware of the intricate connections between food systems, the
environment and public health.

Debra Eschmeyer: Co-Founder and Program Director of FoodCorps, Farmer, and Communications and Outreach Director of the National Farm to School Network, has 15 years of farming and sustainable food system experience. Working from her organic farm in Ohio, Debra oversees the FoodCorps program development for service members working on school gardens and Farm to School while deciphering policy and building partnerships to strengthen the roots of FoodCorps. She also manages a national media initiative on school gardens, farmers’ markets and healthy corner stores. She served as an editor for Food Justice. Debra's previous work spans the globe in the humanitarian, conservation, sustainable agriculture and food justice realms.

Dan Imhoff: Co-founder of Watershed Media, a researcher, author, and
independent publisher who has concentrated for nearly 20 years on
issues related to farming, the environment, and design. He is the
author of numerous articles, essays, and books including Food Fight:
The Citizen's Guide to a Food and Farm Bill, Paper or Plastic:
Searching for Solutions to an Overpackaged World; Farming with the
Wild: Enhancing Biodiversity on Farms and Ranches; and Building with
Vision: Optimizing and Finding Alternatives to Wood.


Mighty Wines: Small Family Producers Using Traditional Winemaking Methods (A Focus on Santa Barbara County). Tracey Ryder moderator.

Tracey Ryder is the President and CEO of Edible Communities, Inc., publishers of over 60 regional food magazines in the US and Canada.

Adam Tolmach: Ojai Vineyards 
Karen Steinwachs: Buttonwood Winery 
Richard Sanford: Alma Rosa Winery 
Doug Margerum: Margerum Wine Company 
Chris Whitcraft: Whitcraft Winery


Closing Remarks: Gary Nabhan. 

Gary Paul Nabhan is an internationally-celebrated nature writer, seed saver, conservation biologist and sustainable agriculture activist who has been called “the father of the local food movement” by Mother Earth News. Gary is also an orchard-keeper, wild forager and Ecumenical Franciscan brother in his hometown of Patagonia, Arizona near the Mexican border.


6:30 - 9:30 p.m. EDIBLE INSTITUTE FOOD & DRINK GALA! Please join us immediately following the panel discussions at the Santa Barbara Maritime Museum for a celebration of local food & drink (admission is included in the ticket price). Featuring New West, Hitching Post, Delish Nutrish, Montecito Country Kitchen, Organic Soup Kitchen, Here's the Scoop, Telegraph Brewing Co., Qupe, Riverbench Winery, Zaca Mesa Winery, Alma Rosa Wines, Buttonwood Winery, Margerum Wine Company, Roblar Winery, Los Olivos Cafe, Ojai Vineyard, and many others!






EDIBLE INSTITUTE DAY TWO: Sunday, January 30, 2011

Edible Institute is sponsored by



8:00 – 9:15 a.m. Continental Breakfast

9:15 a.m.  Panels begin:

Opening Panel: High-quality, artisanal products and their role in the local food world: St-Germain Liqueur, Clif Family Farm and Winery, Ojai Pixie Tangerines and VerTerra Dinnerware.

Panel 2: Rancho Gordo founder Steve Sando will share his journey from frustrated home cook to “agri-preneur”, running a company dedicated to presenting indigenous New World food to his fellow Americans. With a focus on beans, from growing to marketing, in both the US and in Mexico, Sando will show off his collection and share the story of the Rancho Gordo-Xoxoc Project, which is encouraging Mexican farmers to grow their own heritage beans (and corn) for Rancho Gordo instead of bland hybrids for an elusive and mostly disappointing international market.

1:00 - 3:15 p.m. Workshops:

Included in the ticket price is admission to two workshops of your choice. Workshop registration is on a first-come, first-serve basis. Will will contact you by email for confirmation upon receipt of your ticket sale.

Workshop session 1

Workshop Option #1: Writing the Perfect Recipe with Virginia Willis, Sherri Brooks Vinton, Kim O'Donnel and Terry Walters

Workshop Option #2: Fine Tuning Your Food Blog with Dianne Jacob 

Workshop Option #3: Rooftop Gardens: a guide to green roofs, seeds, and soil with Annie Novak 

Workshop session 2

Workshop Option #1: Food writing with Molly Watson 

Workshop Option #2: How to connect regional food buyers and sellers with Deborah Kane 

Workshop Option #3: Lisa Ekus and Virginia Willis on building your own brand as a food writer and how to market yourself.

Workshop Option #4: Knife skills with Jeffrey Elliot, author of The Zwilling J. A. Henckels Complete Book of Knife Skills: The Essential Guide to Use, Techniques and Care.



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